Branding & Design

Branding in simple terms is the process of getting your brand recognized and remembered by the masses. Branding involves elements like an attractive logo with apt color, a catchy word/ title for your offerings, a theme that replicates your overall […]

Credit: Waterflame Institute Website redesigning is required in case you have undertaken a complete change in the product offerings or there is a change in the vision/mission of the company. A website redesign may also be required if you are […]

Business cards have been used as a marketing strategy to help customers recall important company information. However, the procedures of creating business cards have changed as a result of technological and aesthetic advancements. We frequently ignore this aspect and so […]

Do you recall those good old days? Those were the pure times of apple pie and “Leave it to Beaver.” or were they the hyper-colored neons and copious amounts of hairspray of the 1980s, powered by coffee and sugar? They […]

Suitable typefaces for logos? a basic query with a genuine answer. Font selection for logos may be challenging. Making a choice can be challenging due to the intricacy and beauty of type, as well as the vast array of alternatives […]

Ever notice how wine tends to taste better when it is served from a beautiful bottle? But surely the flavour is unaffected by labelling and packaging? Here’s the issue, though: Scientists claim that they do! Experiences are shaped by expectations. […]

Can visitors to your website understand what your business does in only five seconds after they get there? If people needed to, could they find the blog with ease? Is your pricing design simple to understand? Is the bounce rate […]

You are scrolling through the Internet to source material for an assignment, and come across an insightful article on an EdTech platform that covers your required topic. At the bottom is a large sign announcing a free demo course on […]

Creating an online brand from start may be quite difficult. With so many aspects to consider, how can you position yourself as a competitive and trustworthy brand? Everything you need to know about e-commerce branding and how to accomplish it […]