Today, when technology has spread its wings in almost every field, marketing and promotions have resorted to digital marketing for effective results. Of all modes in digital marketing, e-mail marketing is one of the most profound and widely used marketing channels that is capable of either making or breaking the trust of the consumers. One such medium of email marketing is newsletters that hold the potential to attract new customers towards the company’s brand image and drive him to buy its products or services. While shooting a newsletter or an email to its targeted audience a company must not forget that each newsletter, they are sending must hold value and importance to the customers.
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The marketing team of any business house must give more time and value to the newsletter template design when considering email marketing as the newsletter design is the most vital part of email marketing. If the design of your newsletter is not attractive and visually appealing, then your potential customer would not even bother to read the content of your email. A marketing team must remember that their newsletter template design is equally important as their mail body as it serves as the first thing which a buyer looks at when checking his emails. So, they must thrive to design a visually stunning, pertinent and an informative newsletter template that their targeted audience can retain effectively.
Below, we have laid down the most appropriate structure of a newsletter template in five simple steps that can be adopted by any business houses.
The Most Effective Newsletter Design Structure to Generate More Sales
First and foremost, the structure of the newsletter is sole of the whole email, which if goes wrong would kill the purpose of the email completely. In order to save your newsletter from losing its essence, you must follow the ensuing widely used rules for designing a newsletter structure.
There are so many rich in feature applications and tools available in the market for free where you can just drag and drop your selected content and images and arrange it on your newsletter per your wish. All you need is a pre-defined template to work on and design a newsletter in just a few minutes. From hundreds of pre-built templates to choose from, you can select the one which clearly fits your business needs and customize it by adding your company logo, images, and content of your business.
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How Should Your Content Layout Look Like?
The content portion of your newsletter must be precise, crisp and to the point so that readers are at ease when they read your email. The content must be in readable size and fonts and in easy to understand language. The content must be so engaging and agreeable that its readers feel the requirement of your products/services in their lives. Below, we have stated few relevant guidelines that would help you make an appropriate content for your newsletter.
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Use the same Brand Image in Your Newsletter That is Reflected in Your Website and Other Channels
Remember, that your customers have access to your company’s three main marketing channels, which are your website, your social media pages and your newsletters. You must make a unity in your brand’s logo, font and colour on all these three channels of marketing. If a user finds a discrepancy in your brand image on any of these channels, then he would end by confusing himself. So, creating a consistent brand look for your company across all mediums of communications is a must. And, to do so, you must imply the following tips in your business to increase your sales.
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We can help you:
The above guide on business newsletter is a comprehensive guide that if applied practically would surely result into surge in sales of your business. However, not all of us are experts in designing or choosing the right font. And that is where we come at your aid.
Digital Polo is a graphic design company that has been offering design related services for years. Our expert designers know how to design your email marketing templates to get the maximum obtainable result out of them. As we offer other graphic designing services as well, you can feel free to contact us for all your design related queries.