Today, technology is the basis of existence for every industry. Whether it is finance, automobile, education or marketing, technology has spread its wings and covered all the major sectors under it. With everything going online and digital, including education, the future is all set to be virtual, offering higher standards of living at reduced costs. Similar is the case with business houses who are either completely switching to e-commerce business or are getting merged with an existing ecommerce business to boost up their revenue.
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The growing popularity of e-commerce business is due to its exceptionally affordable prices compared to retail houses, their quality of products and/or services and the widest range of options to choose from. In the last two decades, the business world has seen abundance of transformation in the methods and techniques of running a business. Commercial business houses are the ones who first started online business transactions by metamorphosing their manner of operation. They began by setting up an online business website showcasing all their products and/or services using which they started marketing themselves and build a brand for their business, what is today called as e-commerce sites. This website is the only point and contact for the customers who want to buy/avail their products/services. So, developing and designing the best of e-commerce website is the only way to attract a customer towards you and establish your brand.
The Need for an Interactive–Commerce Website
The benefit of an online store is that it is open and available 24×7 with zero days off. A customer can shop whenever and from wherever he feels like. An e-commerce store might spend a handsome amount of money on listing wide range of products and marketing strategies, but less on their websites, which acts as the face of his business to the customers. For instance, if a human does not take proper and timely care of their face, it starts deteriorating, which makes other people run away from him. In the same way, if an e-commerce website is not well designed or is not timely updated to modern designs, the companies are sure to lose massive in terms of customers and hence on revenue.
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An e-commerce website should be such that it builds a customer’s trust in you and your brand by a single look at your home page. A successful online store website must comprise of a whole package that include eminent designing as well. An e-commerce website is said to be impressive when not only it matches and fulfils its customers’ wishes, but also influences them to keep coming back to their site in times of need. In short, a functional and distinguishable e-commerce website is one, which is visually great, has an exceptional user interface and is optimised to convert potential buyers into a match point. Such online store websites would compel customers to take an immediate call to action and hit the buy button on your website.
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Thus, the layout and the design of an e-commerce website will create an impact on the sales of the company if it is not done or redone accurately. From a customer’s point of view, an engaging website is the one that gives seamless user experience and where they can easily find their products and/or services without the need for digging through the entire range. Apart from this, the smooth payment gateway, genuine product description, easy comparing options and high resolution images are some of the elements that are a must for an e-commerce website. All these elements are explained for your better understanding, so that your customer stays with you.
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Elements Required Designing an E-Commerce Website the Way It Should Be
An e-commerce business owner should never forget that its e-commerce website is the lifeline of his business, which can either be progressive or digressive for his business, depending on the site’s maintenance. Apply the following elements in your e-commerce web designing and capture the market share in a short span of time.
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This main navigation menu should always either appear at the top of the site’s homepage or left hand side of the page. Another tip is to categorize or sub-categorize each product listing along with appropriate labels. For example, if you run a cosmetics business, your products must be categorized per gender, like ‘MEN’, ‘WOMEN’, etc. This eases out the process for the buyer as he would have to browse through products meant only for him. Each page on your website must provide an easy back option, or selection of another page/shopping cart from the existing page.
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It said that, 48% of people believe in determining the credibility of an e-commerce website by its web design. The success of an e-commerce business majorly depends on the way its website is designed. An e-commerce website that has minimalistic design with a sober color scheme and aesthetic typography will surely allure online customers. A minimalistic website would load faster, will not confuse buyers with unnecessary features and keep the road for visitors clean and clear. So, follow the rule “Keeping It Simple” when designing a sophisticated and sober e-commerce website.